Publish Your Founder Story or Brand Story
Every business has a story worth telling: the person who started it, or the brand it has become. India News Grid publishes founder stories and brand stories from startups, small businesses, family businesses, brands and social enterprises across India, each on its own permanent page built so that search engines and AI tools can find it.
₹999₹499 + GST per story. Inaugural pricing is available for a limited time.
Two ways to tell your story
| Founder story | Brand story | |
|---|---|---|
| Focus | The person behind the business | The business or brand itself |
| Tells | Who the founder is, why they started, the turning points and lessons | Where the brand came from, what it stands for, what it offers and where it is going |
| Best for | Startups and founder-led businesses, where the founder is the face of the company | Family businesses, legacy brands, D2C and consumer brands, institutions, and brands with several founders or none in the spotlight |
| Example headline | "How Priya Sharma built an organic snacks brand from her kitchen" | "From a single Jaipur workshop to 40 cities: the story of Aangan Textiles" |
Not sure which fits? Choose a founder story if people search for the founder's name, and a brand story if they search for the brand.
Why publish your story?
When investors, customers, partners or future hires hear about your business, they search for it. More and more, they also ask AI tools such as ChatGPT, Gemini and Perplexity: "Who founded this company?" or "What is this brand known for?"
A founder story or brand story on India News Grid gives them a clear, independent answer.
Be found when people search
A news page with your name or your brand's name gives search engines something credible to show.
Help AI tools describe you correctly
A structured profile of your founder, your brand, your products and your vision gives AI tools a reliable source to read and cite.
Build trust with customers and investors
An independent profile on a news website carries more weight than an "About us" page.
Attract talent and partners
People read the story behind a business before they join it, invest in it or work with it.
A link worth sharing
Add it to your LinkedIn, website, pitch deck, Google Business Profile, marketplace listings and proposals.
Inspire others
Your lessons and turning points can help people building their own businesses.
India News Grid does not guarantee search ranking, AI citations, traffic, investment or any other outcome. Results vary.
Who can publish
Founders, co-founders and authorised representatives of:
- Startups at any stage, from idea to funded
- MSMEs, family businesses and manufacturers
- D2C, retail and consumer brands
- Service businesses, agencies and consultancies
- Social enterprises and NGOs
- Solo businesses, creators and professional practices
PR and media agencies can also publish founder and brand stories for their clients through the Agency Plan.
What your story must cover
All stories are written in the third person, as a profile ("Priya Sharma founded…" or "Aangan Textiles began…", not "I founded…" or "We began…").
A founder story must include
Founder info: who the founder is, their professional background and role.
Brand story: why the company was started and the problem it solves.
Products and services: what the company offers and to whom.
The vision: where the founder is taking the company next.
A brand story must include
Brand origin: how, when and where the brand began, and who started it.
What the brand stands for: its purpose, values and what makes it different.
Products and services: what the brand offers and to whom.
Milestones and what's next: key moments so far and where the brand is heading.
Make it worth reading
- The origin: the moment or problem that started it all.
- The turning points: key decisions, setbacks and breakthroughs.
- The current scale: customers, team, cities, stores or milestones, in figures where you can.
- The lessons: what was learned along the way.
Specific details and practical lessons make a stronger story than outcomes alone.
Submission specifications
| Length | Up to 1,500 words |
| Perspective | Third person |
| Images | 2 images (for example, a founder or team photo and a product or store photo); 1 is used as the cover |
| Links | Up to 2 links |
| Headline | Clear and factual, naming the founder or the brand |
How it works
- Create your account. Register as an organisation with your company's official email ID, or as an individual if you are a solo founder. We verify your email.
- Complete the indemnity form during registration.
- Pay. Pay ₹499 + GST through our payment gateway or by bank transfer, or deposit a cheque in our account. Your invoice is shared within 1–2 working days.
- Submit your founder story or brand story from your dashboard with your images and links.
- Publishing check. We check formatting, working links and SEO tags, and run a basic compliance check. India News Grid does not fact-check or edit your writing. We may adjust only the headline or the cover image.
- Published. Your story usually goes live within 1–2 working days, and within a week at most. We email you the link.
Guidelines
- Facts as provided: growth figures, revenue, funding and customer numbers are published as you provide them. India News Grid does not verify them. The founder and the business are responsible for their accuracy.
- Professional integrity: no offensive language, political bias, or disparagement of former partners, investors or competitors.
- No hype: avoid superlatives such as "India's best" or "No. 1" unless you can back them up.
- Images: use photos you own or are authorised to use, with permission from anyone shown.
- Unique to India News Grid: the text must not be published word for word, or nearly so, on any other website. A rewritten version elsewhere is fine.
- After publishing: published stories cannot be edited, so check your story carefully before you submit.
Want help writing it?
We can write your founder story or brand story for an additional fee. You fill in a short questionnaire about your founder, your brand and your vision, share your photos, and we turn it into a third-person profile ready to publish.
Tell the story behind your business
Founder story or brand story, on a permanent page built for Google and AI search. ₹499 + GST.