Press Releases for Brands
Launching a product, a collection or a new store? Publish it on India News Grid. Your brand's news gets its own permanent page, built so that customers, retailers and the media can find it on Google and in AI answers.
At a glance
India News Grid publishes press releases for food, fashion, beauty, lifestyle and D2C brands across India for ₹499 + GST per release. Each release gets a permanent news page with structured data, usually goes live within 1–2 working days, and is published as written. Promotional content suits sponsored articles at ₹299 + GST.
| Detail | India News Grid |
|---|---|
| Who can publish | Food, fashion, beauty, home, lifestyle and D2C brands of any size |
| Price | ₹499 + GST per press release |
| Length | Up to 1,500 words, 3 images and 3 links |
| Time to publish | Usually 1–2 working days, within a week at most |
| Editing | Not edited; only the headline or cover image may be adjusted |
| Promotions | Sales and offers suit sponsored content, ₹299 + GST |
Last updated: 11 October 2026
Brands we publish for
Food and beverage brands
Packaged foods, snacks, beverages, sweets, spices and health foods
Fashion and accessories
Clothing, footwear, jewellery and ethnic wear labels
Beauty and personal care
Skincare, cosmetics, haircare and fragrance
Home and lifestyle
Décor, furniture, kitchenware and gifting
Kids, pets and electronics
Baby and kids' products, pet care, gadgets and appliances
D2C and e-commerce
Brands selling online, on marketplaces, on Instagram or in stores
Restaurants, cafés and cloud kitchens: see Press releases for hospitality.
What brands announce with us
Product launches
New products, ranges, flavours and menus
Collections
Seasonal and festive collections, capsules and collaborations
Store and outlet openings
New stores, outlets, kitchens and cities
Collaborations
With designers, chefs, creators and other brands
Retail and marketplace expansion
New retail partners, quick-commerce and export markets
Funding and milestones
Investment, revenue bands, customers served and anniversaries
Awards, events and pop-ups
Recognition, launch events, exhibitions and pop-up stores
Why publish your brand's news on India News Grid?
Found when people search your brand
Customers check a new brand before they buy. A news page about your launch, in your own words, gives them a clear, dated source.
Help AI tools describe you correctly
When someone asks an AI tool about your brand or products, a factual release with your name, founders and products gives it a reliable source.
A link for retailers and partners
Use it when you pitch to stores, marketplaces, distributors and investors.
A link worth sharing
Share it on Instagram, LinkedIn, your website and with your customers.
India News Grid does not guarantee search ranking, AI citations, traffic or placement. Results vary.
Press release or sponsored content?
| Press release | Sponsored content | |
|---|---|---|
| Best for | News: a launch, opening, collaboration or milestone | Promotion: product features, buying guides, brand storytelling |
| Tone | Factual, written as news | Promotional, within the guidelines |
| Label on the page | Press Release | Sponsored |
| Price | ₹499 + GST | ₹299 + GST |
If you want to promote your products rather than announce news, choose sponsored content.
Guidelines for brands
No unproven claims
No "cures", "guaranteed results" or health benefits that are not backed by approved evidence, especially for food, supplements and beauty products.
No unfair comparisons
Do not run down other brands, and avoid "best" or "No. 1" claims you cannot prove.
Offers and prices
Must be accurate on the date of publishing, with the dates they apply.
Images and names
Use only images you own or are licensed to use, and name creators, celebrities or partners only with their permission.
Licences
Food brands must hold the licences their business needs, such as FSSAI registration.
What a good brand press release includes
- A headline with the news: your brand and what is new.
- A dateline: city and date.
- A first paragraph answering who, what, when, where and why.
- Product details: what it is, price, where and when to buy it.
- One quote from the founder, designer or chef.
- Up to 3 images: the product, collection or store, with credits.
- An "About" paragraph on your brand, and a media contact.
- "[Brand] launches [collection name], its festive collection of [products]"
- "[Brand] opens its first store in [city] at [location]"
- "[Brand] partners with [chef or designer] for a limited [product] range"
How it works
- Register as an organisation with your official email ID, and complete the indemnity form.
- Pay ₹499 + GST and submit your release from your dashboard: up to 1,500 words, 3 images and 3 links.
- Publishing check: we check formatting, working links, SEO tags and basic compliance. We do not fact-check or edit your writing.
- Published: usually within 1–2 working days, and within a week at most. We email you the link.
Full guidelines are on the Submit Press Release page.
More for brands
Founder or brand story
The story behind your brand, in a third-person profile. Submit a founder or brand story
Sponsored content
Promote your products in a labelled article, ₹299 + GST. Submit sponsored content
Upcoming events
List launches, pop-ups and exhibitions free. Add an upcoming event
Regular announcements
Publish every month with the Digital Media Partner plan.
Announce your brand's news
₹499 + GST per release. A permanent news page, usually live within 1–2 working days.